Cowboy Cologne captures the untamed spirit of the West, appealing to those who crave exploration, freedom, and connection to nature.
Rooted in the nostalgia of cowboy culture, we are reimagining fragrance for modern luxury consumers—blending tradition with contemporary lifestyles.
Our fragrances evoke the rugged beauty of the open frontier and invite wearers to embrace the wild soul of California.
Artful Living
At Cowboy Cologne, we see fragrance as an extension of art and our ethos as an embodiment of artful living.
Art has the power to connect us, forging shared perspectives, while simultaneously celebrating individuality through bold, unique expression.
Cowboy Cologne brings this vision to life. Our unisex scent and distinctively designed bottle embody artistic ideals.
Homegrown
Cowboy Cologne is a brand deeply rooted in California's essence
Crafted in small batches, our signature product reflects expert artistry, from the locally-inspired bottle to the carefully curated scent.
Born from California's iconic sage and a love of the land and nature, we source ingredients from local producers and dedicate a portion of our proceeds to support local conservation efforts.
Mindful Sophistication
Cowboy Cologne embodies mindful luxury through a sophisticated blend of organic essential oils that are soothing a grounding.
Reflecting pared-back, understated elegance, our packaging and fragrance formula combine minimalist simplicity with depth and complexity.
Crafted sustainably with meticulous attention to detail, we offer a sensory experience where clean, conscious production meets the refined allure of modern luxury.
Shelby Luce
Shelby Luce started Cowboy Cologne after a girl's trip to Carmel, California, where an herbalist reintroduced her to California wild sage—affectionately known as “cowboy cologne.” Historically, cowboys and gold miners rubbed the aromatic plant on themselves as a natural deodorant. Growing up in California, Shelby had always loved the plant’s incredible scent but never knew its history—or found a perfume that captured it using natural, organic ingredients. Inspired to create a fragrance that blends the rugged spirit of the homestead with the luxuries of city living, she launched Cowboy Cologne: a scent crafted with essential oils and a touch of California’s wild soul.
Ibrahima Diallo
Ibrahima Diallo is the Chief Perfumer at Trilogy Fragrances, where he brings his expertise in organic fragrance formulation to the heart of the brand’s identity.
With a deep passion for natural ingredients and over a decade of experience in the art and science of scent, Ibrahima crafts compositions that are both luxurious and sustainably grounded.
His creative vision draws from his North African roots and a lifelong dedication to purity, quality, and innovation.
Jackson Hedden
Jackson Hedden believes true innovation begins with empathy. That’s why they don’t just create products—they craft experiences that resonate with real people.
By blending creativity with insight, they design for the human behind every startup, every company, and everything in between.
By putting understanding first, the result is a product that doesn’t just work—it feels right, looks incredible, and truly connects.